Discussion of the importance of digital marketing to help advance programmatic goals for ending the HIV epidemic. Presenters share their planning considerations for digital marketing and the Missouri and Fulton County EHE jurisdictions share their firsthand experiences in implementing campaigns to increase linkage to and retention in care. CAI’s Imagine: Ending HIV. It’s Possible national campaign is showcased with its toolkit of customizable resources.
Learning Objectives
- Explain the difference between social media and digital marketing.
- Discuss the importance of digital marketing as a strategy for ending the HIV epidemic.
- Describe how digital media platforms can be used to reach specific audiences with HIV care information and resources.
- Understand the options and considerations for the strategic utilization of funds for EHE jurisdictions and sub-recipients/providers.
